Not because she's beautiful (although many are). Not because she's creative (but that's always a plus). But because she is fearless enough and self-confident enough to share her loves and interests with the world, and to Hell with the haters and the misogynists and the perverts.
Oh hallo there most awesomeness of Norn woman to grace the land of Tyria. I enjoy Eir, don't get me wrong, but there was something about having Jora as my backup in GW1... that just seemed like "I have a badass backing me up, what you got?"